Client: Clifton Savings Bank

A local savings bank called on Turchette's team of financial marketing experts to help re-brand the bank with a new logo, tagline and a multi-media advertising campaign. Visually, the campaign reflected the culturally diverse demographic within the bank's market area, while the new logo featured the tagline Service is our language. The theme of "Call on Clifton Savings" was unveiled through newspapers (in a variety of languages), bus posters, transit station billboards and point-of-sale.

Client: Werum Software and Systems

This European-based manufacturer of software for the pharmaceutical industry turned to Turchette to create brand identity and name recognition for the company's entry into the US market. An image-oriented print ad campaign was launched in appropriate trade publications, positioning the company as an innovative provider of paperless software solutions. The company's name recognition within the targeted markets increased 21% in the first 18 months and their US operation tripled within the first two years. They are now a leading supplier of MES software systems to the American pharmaceutical and bio-pharmaceutical marketplace.