Client: Community National Bank

After helping to successfully launch this de novo bank on Long Island with a new logo, tagline and corporate identity campaign, Turchette was asked to put together a direct mail piece to capitalize on the changes and consolidations taking place in the banking industry. We designed and produced an oversized postcard that illustrated the confusion among major banks in the region while offering a package of incentives to attract new customers to Community National Bank. The mailing generated a strong response and the Bank has since continued the theme and campaign in additional direct marketing and mass media campaigns.

Client: Fette America

The world's leading provider of tablet press equipment for the pharmaceutical industry wanted to increase their volume of spare parts sales to existing customers in the US. In order to communicate to customers the dangers involved with purchasing spare parts from unknown vendors, Turchette created a full-page ad featuring an image of Frankenstein and offering a price-match guarantee. After a full year of promotion (including trade show giveaways, flyers and calendars), the company set new records for parts sales and the campaign garnered awards from the trade publications for "impact, recall and awareness."